A brand with a distinct visual language
WAAY is a sparkling protein drink brand with bold colors, playful typography, and a distinct voice. The Shopify build brought that identity into a storefront centered on its products and flavors.
Custom development around the products
I built the Shopify storefront with custom architecture, an Amazon connection, Klaviyo, social integrations, and accessibility work. The product presentation gives each flavor its own space while keeping the experience consistent across the site.
From brand storytelling to product discovery
Lifestyle photography introduces the brand, a colorful flavor lineup helps visitors explore the range, and product pages bring together descriptions, product benefits, Amazon links, and store locator links.
