Performance Optimization & Support
Keep your Shopify store fast, stable, and ready for what’s next.
Technical improvements, storefront troubleshooting, Core Web Vitals work, and ongoing Shopify support for brands that need their store to keep moving.
Performance work scoped around the storefront, the customer experience, and the systems behind it.
The evolving store
Your store changes over time. It needs support that keeps up.
New apps, campaigns, products, integrations, and theme updates can gradually make a Shopify store slower and harder to manage. Small issues start to affect the customer experience, but they’re often difficult to trace back to one cause.
I help identify what’s getting in the way, improve the parts that matter, and keep the storefront moving as the business evolves.
What I can help with
Practical improvements for the storefront you have.
Shopify theme performance reviews
Core Web Vitals improvements
Frontend and Liquid optimization
Slow or unstable sections
App and script impact reviews
JavaScript and interaction issues
Mobile experience improvements
Bug fixes and troubleshooting
New sections and feature updates
Ongoing maintenance and support
Performance beyond the score
A faster store is useful only when the experience improves, too.
Find the real bottleneck
Review theme code, scripts, media, apps, and page behavior—not just a single Lighthouse number.
Prioritize customer-facing improvements
Focus on pages and flows that affect product discovery, checkout readiness, and conversion.
Protect the brand experience
Performance work should preserve the visual details and interactions that make the store feel like yours.
Make improvements maintainable
Fix the underlying issue where possible instead of stacking more workarounds on top.
Support options
The right level of support for the problem.
One-time performance review
A focused review of the storefront, key findings, and prioritized recommendations.
Targeted optimization project
Implementation of agreed improvements across theme code, media, scripts, sections, or integrations.
Ongoing Shopify support
A flexible partner for troubleshooting, updates, new sections, maintenance, and continued improvements.
What I can review
Look at the whole storefront, not one score.
Homepage and landing pages
Product and collection templates
Mobile navigation and interactions
Theme JavaScript and Liquid
Images, video, fonts, and third-party scripts
App embeds and storefront integrations
Cart and product-selection behavior
Analytics and tracking impact
Core Web Vitals and Lighthouse findings
How it works
Find the issue, improve what matters, keep moving.
Review
Look at the store, key templates, mobile experience, scripts, apps, and current issues.
Prioritize
Separate high-impact fixes from lower-value cleanup and platform limitations.
Improve
Implement the agreed changes in the theme or storefront.
Test
Check responsive behavior, key customer flows, and before-and-after performance signals.
Support
Document the work and identify sensible next steps, whether that’s a one-off handoff or continued support.
Selected work
Stores built to keep evolving.
Tuesday Foods
A responsive ordering experience and manageable weekly menu system for a plant-based meal delivery service.
WAAY
An expressive storefront with custom architecture and multiple integrations supporting a growing beverage brand.
Grüvi
Product discovery, subscriptions, and repeat-purchase flows brought together for a non-alcoholic beverage brand.
Typical scope
A practical path to a healthier storefront.
Performance depends on the theme, apps, media, content, Shopify platform, and third-party services. I can improve the parts within the storefront and document limitations that require app, platform, or content changes.
Specific outcomes and scope are confirmed after review.
Questions
Before we start improving.
Can you improve my Core Web Vitals?+
I can review the theme, scripts, media, apps, and page behavior that influence performance, then implement the improvements that are within the storefront scope. Specific outcomes depend on the store and third-party services.
Will this require a full redesign?+
Usually not. Performance and stability work can often be scoped around the existing theme and customer experience. A rebuild is only considered when the current structure is the underlying problem.
Can you troubleshoot Shopify apps and scripts?+
Yes. I can investigate storefront behavior, identify whether the issue is in the theme, app configuration, or integration boundary, and scope the appropriate fix.
Do you provide ongoing monthly support?+
Yes. Ongoing support can cover maintenance, troubleshooting, new sections, technical improvements, and continued store updates. The scope and availability are defined before starting.
What do you need access to?+
That depends on the work. I may need a collaborator account, theme access, relevant app details, performance reports, and a clear description of the customer flow or issue being reviewed.
Start a conversation
Want your Shopify store to keep moving?
Tell me what feels slow, unstable, difficult to maintain, or ready for an improvement. I’ll take a look and let you know what kind of support makes sense.
Talk about your store →