Shopify Store Design & Development
A Shopify store built around how your brand actually sells.
Custom storefronts, redesigns, and reusable Shopify sections for growing consumer brands. I bring the design, development, integrations, and technical details together in one practical build.
Best fit for CPG, food, beverage, wellness, beauty, and lifestyle brands.
The storefront should do more
Your store shouldn’t feel separate from your brand.
A Shopify theme can get you started, but it can become limiting quickly. Important product information gets buried, the buying experience feels generic, and simple content updates turn into technical tasks.
I build Shopify storefronts that give your brand more room to communicate clearly while keeping the underlying system practical for the team managing it.
What I can build
A storefront with room to grow.
Shopify store design and redesigns
Custom themes and theme extensions
Homepage, collection, and product page systems
Custom sections and landing pages
Product storytelling and merchandising flows
Responsive, accessibility-minded storefronts
Built for real Shopify operations
Designed for the people who run the store, too.
Content your team can update through Shopify Admin
Reusable sections instead of one-off page hacks
Clear product and collection structures
Integrations that support the existing business
Clean Liquid and frontend code
Documentation and a practical handoff
How it works
A clear path from idea to launch.
Understand
We look at your current store, goals, products, customers, and operational constraints.
Shape the storefront
I define the page structure, content priorities, user flows, and visual direction.
Build the system
I develop the theme, templates, sections, integrations, and responsive behavior.
Test and refine
We review the storefront across devices, check key flows, and resolve launch issues.
Launch and hand off
You receive a finished store, a clear handoff, and optional ongoing support.
Selected work
Stores shaped around the brand.

WAAY
A flavor-led storefront for a sparkling protein drink brand, with custom architecture, Amazon connection, and product storytelling.

Grüvi
A full Shopify build for a non-alcoholic beverage brand, with subscriptions, product discovery, Klaviyo, and social integrations.

Tuesday Foods
A redesigned meal-delivery storefront with weekly menu management, subscriptions, delivery eligibility, and clearer plan discovery.
Typical scope
The pieces that make the storefront work.
- +Storefront architecture and page planning
- +Theme setup, customization, or rebuild
- +Custom sections and templates
- +Product, collection, and landing page implementation
- +Mobile and responsive behavior
- +Analytics foundations and QA across key flows
- +Launch support and handoff documentation
App development, complex third-party integrations, copywriting, photography, and brand identity work can be scoped separately when needed.
Questions
Before we get started.
Do you work with an existing Shopify theme?+
Yes. I can extend a theme that is already a good foundation, or recommend a rebuild when the existing structure is getting in the way.
Can my team manage the store after launch?+
That is part of the goal. I build reusable sections and practical content structures so your team can make everyday updates through Shopify Admin.
Can you connect subscriptions, bundles, email, or analytics tools?+
Yes. Integrations are scoped around your existing tools and the customer experience they need to support. Subscriptions, bundles, Klaviyo, analytics, and other systems can be included when they fit the project.
How long does a Shopify store project take?+
Timelines depend on the number of templates, integrations, content needs, and review rounds. I will provide a realistic range after reviewing the scope.
Do you provide ongoing support?+
Yes. Optional ongoing support can cover maintenance, troubleshooting, new sections, technical improvements, and continued store updates.
Start a conversation
Have a Shopify store in mind?
Tell me what you’re building, what’s currently getting in the way, and where you’d like the store to go next. I’ll take a look and let you know what kind of support makes sense.
Start a project conversation →